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Dear Wilton Industries, Inc - Hawk's Eyrie
It's all about releasing your inner sociopath
merhawk
merhawk
Dear Wilton Industries, Inc
Dear Wilton Industries, Inc,

I bought the "Natural" colors multi-pack of ready-to-use rolled fondant expecting at least three of your four colors - Light Brown, Dark Brown, Pink, Black - to be skin toned. That expectation was enhanced by your product, which has examples of multi-racial smiling faces decorating a cake (see picture below).

Why then did you insist on putting in tiny letters under Pink "skin tone"? Is the Dark Brown or Light Brown not skin toned? Do only "pink" people buy your product? Are you, like so many other companies, still clueless that most people are not "pink" skin-toned & that marketing your product in this manner is both asinine and counter-productive? Am I annoyed that I could not find a box of only black fondant, instead of this?

With annoyance,

Hawk

Wilton

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Comments
kateshort From: kateshort Date: June 24th, 2008 10:25 pm (UTC) (Permanent Entry Link)
In their possible defense, they may wish to clarify that it's skin-tone-peachy-pink, and not pastel-baby-girl-presents-pink.

But yeah-- not too bright. I would have called it "flesh pink" or peachy-pink, myself.
1 talon or Rake your talons?